First ISAO formed for digital ad industry

The Trustworthy Accountability Group announced Thursday that it has formed the first information sharing and analysis organization for the digital advertising industry.

“Information sharing is the mortar that bonds the individual efforts of hundred of companies into a common barrier against the distribution of malware, viruses, and threats,” said TAG CEO Mike Zaneis in announcing the ISAO.

TAG, which works to eliminate fraudulent digital advertising, has developed a number of other threat-sharing resources, including an anti-malware hub and a data...